1 of 4 outcomes of a school assignment, focusing on the method of working with moodboards. The fictional company and logo was given and the philosophy as follows…
“The brand philosophy is that the great design concepts at the heart of Scandinavian design are functionality, beauty and the needs of the many. Good furniture design is in constant conversation with the past, present and future. Because of this, we can still relate to a chair designed well before our time.
Contemporary furniture design should be a place where the past meets the present. At the same time, it must point forward towards what is yet to come. The wood is sourced from sustainable forests that aren’t cut down faster than they can regenerate, the local wildlife is considered and taken care of and the forest workers’ conditions are assured. Ljuset plants an extra tree for every piece of furniture that they sell.”